The Importance of Stocking Quality Pre-owned Titles

Date: 14/04/2011

Martin Baxter, the HMV RePlay manager, has revealed the true significance of a pre-owned offering in maximising sales of new titles:

“95% of our used transactions are attached to the sale of a new product”.

TDR’s disc repair machines enable retailers to resell every used disc in a condition that looks and plays like new again.

This presents the following key advantages:

• Multiply resale prices by selling every pre-owned disc in mint condition
• Increase the quantity and range of discs that can confidently be accepted and can subsequently be resold
• Eliminate customer refunds of ‘faulty’ discs and improve customer satisfaction and loyalty
• Offer the public a profitable ‘while you-wait’ disc repair service in-store

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