GAME: Trade-in drives 60% of new game sales

Date: 24/01/2011

Further to his pre-Christmas news article, GAME Group CEO, Ian Shepherd, has revealed that more than half of GAME’s customers use trade-ins to fund purchases of new titles, and its pre-owned offer was a key driver in all company sales over the competitive Christmas period:

“Around 50 to 60 per cent of the time, when we were selling a brand new game we were taking in a trade-in against it.”

And good news for all second hand disc traders: the majority of the company’s competitors

“...have added credibility to the concept of pre-owned, making consumers more aware of the benefits. They’ve actually made the market bigger and we’ve taken a good chunk of that.”

With 650 UK GAME and Gamestation stores using an on-site TDR machine, this announcement illustrates the importance of a professional disc repair machine to ensure the high quality of every second hand disc that is stocked and sold.

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